- +40%
Ecommerce growth
One of Cyprus’ oldest architectural firms, Eraclis Papachristou Architects, is renowned for its creative designs and avant-garde approach to building techniques. This has helped them finish a number of initiatives successfully, particularly in the past ten years. In order to efficiently contact potential clients and improve their online presence, they emphasize exhibiting their innovative designs and expertise as part of their digital marketing plan for construction services.
About Brick By Brick
This is mostly because to its creative design and experimental approach to building processes, which, when combined with the accomplishment of numerous projects, have established it as a pioneer in digital marketing for construction services.
The challenge
Digital marketing for construction services targets developers, builders, contractors, architects, and homeowners, among others. Unlike more general consumer goods marketing, properly addressing this demographic necessitates a concentrated strategy due to the industry’s unique character.
Services Used:
STRENGTH IN NUMBERS
Business impact
CreativeHone would need to utilize highly segmented marketing strategies, using platforms like LinkedIn for B2B connections or Facebook and Google Ads to target specific interests like homebuilding, renovations, or commercial construction.
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Esteemed digital marketing solutions
The sales cycle in the construction industry can be significantly longer compared to other industries. Potential clients may research and evaluate different companies over a long period, often with multiple decision-makers involved in the process. This makes it challenging to maintain consistent engagement and drive immediate conversions.
CreativeHone would focus on content marketing (like case studies, blogs, and video content) to nurture leads over time. By providing value through educational content about construction trends, building processes, and project management tips, CreativeHone can maintain a relationship with potential clients and stay top of mind during their decision-making process.
- Niche Audience
- Long Sales Cycle
- High Competition
- Lack of Visual Appeal
- Local vs. National Marketing
- Trust and Credibility
- Budget Limitations
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
